Author: Brooke Wehrle

Posted on by Brooke Wehrle

Tell us a little bit about how you work with the FRP team. 

My work with the magical Fred Rogers Productions team always begins with the character of Jeff Mouse! I consult on production design, character mockups, story proposals, episode outlines, and scripts, with the goal to assist in creating authentic disability representation. I was even fortunate to work on the new Donkey Hodie game, “Rainbow Tree Treasures.” This is the first PBS KIDS game to feature a playable character who uses a power wheelchair.

For Jeff Mouse, it was so important from the start that the movement of the character’s power wheelchair felt authentic. And then, of course, the power wheelchair itself has to function well within the extraordinary world of Donkey Hodie. The excellent production designers, puppetry artists/performers, and the team of producers made creative adjustments along the way that rendered such a fantastic result! As the development progressed and Jeff’s presence in the Donkey Hodie universe increased, my creative mandate naturally shifted, too.  I found myself drawing even more from my life to help make Jeff feel as authentic as possible. It truly has been one of my greatest privileges.

Do you have a favorite project or episode you’ve worked on?

One of the first things I worked on was the episode with the Penguins. I remember talking about power wheelchairs and their horns during a meeting. When I saw Jeff beep his horn at the Penguins, it was such a magical moment. I knew an entire generation of young disabled kids would be brought so much joy seeing themselves represented. And of course, Jay Thomas Manuel starring as Jeff Mouse, too— what a dream scenario!  

What’s something you wish parents and caregivers knew about Jeff’s character on Donkey Hodie?

Jeff Mouse was originally inspired by a real-life disability activist named Jeff Erlanger. Jeff appeared on Mister Rogers' Neighborhood when he was 10 years old and went on to advocate for equitable treatment of disabled people before his passing in 2007. We—as disabled people—belong to a long line of individuals like Jeff that came before us and fought for a better life and a better future. Jeff Mouse is a part of that wonderful tradition. It is my belief that disabled people throughout history have changed the world. For parents and caregivers, Jeff is a wonderful representation of that. My hope and sneaky suspicion is that more change is coming.

What was your favorite TV show when you were growing up (bonus points for PBS KIDS mentions!)?

The fabulosity of Mrs. Frizzle, and inherent genius of Lily Tomlin, makes The Magic School Bus one of my all-time faves! 

What do you like to do when you’re not working?

 Recently, I found out that I'm a soft summer. So currently, I am obsessively Googling color schemes that suit my season. Apparently, soft summer people look good in dusty, hazy, muddy colors. So you might catch me crying in a random aisle at J.Crew. I love bright oranges and reds—so send me prayers and good vibes!

 

 

 

 

 

Posted on by Brooke Wehrle

Fred Rogers Productions is broadening its agreement with Simon & Schuster to include a range of books inspired by Mister Rogers’ Neighborhood, the iconic PBS KIDS series created by beloved children’s TV pioneer, Fred Rogers. The first title under the new multi-year deal will launch in fall 2027. Simon & Schuster has been the publishing partner for Daniel Tiger’s Neighborhood, the hit animated spin-off of Mister Rogers’ Neighborhood, for the past 12 years, and the new agreement marks a significant expansion of the successful collaboration. In tandem with this growth, Fred Rogers Productions will exhibit this year for the first time at the American Library Association annual conference, June 25-29, 2026, at McCormick Place Convention Center in Chicago, Booth 3117.

“Simon & Schuster has been an exceptional partner since our first Daniel Tiger’s Neighborhood title was published in 2014,” said Katie Huber, senior director of licensing, Fred Rogers Productions. “We’re delighted to expand our collaboration with them for Mister Rogers’ Neighborhood and to work together to deliver even more ways for parents, teachers, and librarians to help children learn and grow from the enduring series created by Fred Rogers.”

Fred Rogers Productions, in partnership with Little Dot Studios, recently introduced the first-ever Mister Rogers’ Neighborhood YouTube channel to inspire, delight, and entertain generations of longtime and new fans of all ages. Launched globally on June 4, the official channel features full episodes, a livestream, clips, and compilations from the iconic show, featuring Fred Rogers’ timeless lessons of kindness, curiosity, and community.

Mister Rogers’ Neighborhood aired nationally from 1968 to 2001, with the last new episode premiering 25 years ago. Fred Rogers was the creator of Mister Rogers’ Neighborhood as well as the host of all 895 episodes, composer of its more than 200 songs, and puppeteer who imagined 14 characters into being. More importantly, he changed the face of children’s television and transformed the way many people think about the inner lives of young children.

Mister Rogers’ Neighborhood continues to air and stream on PBS stations across the U.S., with select episodes available to stream on the PBS KIDS Video app. The series is also available with PBS KIDS on Amazon Prime Video and streaming 24/7 on the Mister Rogers'

Neighborhood channel on Pluto TV. Episodes are also streaming free on PBS Retro, available on Plex, Roku, Vizio, TCL, and LG.

 

 

 

 

Posted on by Brooke Wehrle

What’s your favorite unexpected thing you’ve come across in the archive?

So many times Fred Rogers and the non-profit organization he started (Family Communications Inc., today called Fred Rogers Productions) would be recognized for its efforts on behalf of children. Invariably, many organizations would think they were being original when they presented Fred with a sweater as a sort of gag gift before handing him the actual award. This happened so many times, and each time Fred would graciously react as if that had never happened to him before.

How extensive is the archive? What sorts of things are in there?

We have very close to thirty thousand assets (video, images, and documents) in our archive. We have historical assets such as episodes from Fred’s Canadian series, as well as the local series he and Josie Carey did live on WQED in the 1950s. We also have many of his speeches and the interviews he gave over the years. I tell people I have a great job. I get to hang out with Fred Rogers.

 What’s your favorite project that you’ve worked on here?

Getting to write four episodes of Daniel Tiger’s Neighborhood: “Daniel Gets a Shot,” “It’s Time to Go,” “Looking for Snowball,” and “Daniel Wants to be Alone,” which celebrates the attributes of being an introvert. 

 What do you like to do when you’re not working?

I’m working on my first novel, which takes up most weekend mornings. I like to spend time with my four children and two grandsons. At the end of the day, I look forward to evening walks at North Park with my wife, Alice, and our dog, Yeti.

 

 

 

 

 

 

Posted on by Brooke Wehrle

Tell us about the work you do at Fred Rogers Productions.

As a non-profit, one of our primary marketing channels is social media (for all six of our shows!), but my role encompasses all types of marketing: digital, event, email, working directly with PBS stations all across the country – licensing, and even some fundraising. I’m also fortunate to lead the promotion of our many unique programs outside of our show productions, like our Writers’ Neighborhood fellowship!

 

What’s your favorite project that you’ve worked on here?

It’s hard to pick one, but I curated a large collection of  supportive social media messages for the Protect My Public Media campaign. Engaging with parents and fans to help build the connection to a cause rooted in everything we do was extremely rewarding. This campaign had echoes of Fred Rogers’ testimony before Congress back in 1969, and it brought me closer to my partners at PBS KIDS, my station colleagues, and the Corporation for Public Broadcasting as we all rallied together. I was very proud to be a part of it and to have the opportunity to make such a direct impact.   

 

What is your favorite PBS show, past or present?

Arthur, Arthur, Arthur. I watched Arthur until around  8th grade, partially because I had a little brother. But I have vivid memories of my dad watching it with us and genuinely enjoying it, which is not always the case for parents! There are so many iconic episodes that still live rent free in my head. I also weirdly sing the theme song to Between the Lions way too often; I think it’s brilliant! Currently, I would say Wild Kratts or Alma’s Way are my faves. I would’ve really enjoyed Alma as a child, and I do still love learning about “creature powers!”

 

What do you like to do when you’re not working?

I am your typical jack of all trades, master of none type. I grew up horseback riding, which is my biggest passion, but I am also a hobby beekeeper and chicken keeper. I play plenty of video games with my brothers, play soccer with my sister, watch a lot of K-dramas, and do all sorts of creating. I’m currently very into stained glass and working on my first lamp. I don’t enjoy being very busy and probably need to cut down on some of the extracurriculars, but I do really enjoy learning new things! 

 

 

 

 

 

 

Posted on by Brooke Wehrle

The Bronx Zoo is announcing the debut of Daniel Tiger’s Neighborhood at the Bronx Zoo, an immersive new exhibit created to inspire curiosity, imagination, and wildlife advocacy through playful interactives, performances, and more, featuring favorite characters from the beloved PBS KIDS series from Fred Rogers Productions.

The experience will open to the public on May 22 and run through September 7. This opening marks the world premiere of a first-of-its-kind concept that brings together two cherished worlds – Daniel Tiger’s Neighborhood and the world of wildlife – to enchant both kids and kids at heart. Activities are designed to be accessible to neighbors of all ages and abilities and will integrate both Spanish and English. Entry is free with WCS membership or purchase of Bronx Zoo admission.

“For over 125 years, the Bronx Zoo has inspired a passion for wildlife and lifelong curiosity in guests of all ages,” said Rachel Libretti, Director of Events, Programming, and Rides at the Bronx Zoo. “We’re thrilled to debut Daniel Tiger’s Neighborhood at the Bronx Zoo in continuation of this rich educational tradition and are honored to bring some of America’s most treasured characters to life at our trusted, family-friendly park.”
In addition to the more than 11,000 animals guests will encounter while exploring the zoo’s 265 acres, Daniel Tiger’s Neighborhood at the Bronx Zoo offers a combination of fan-favorite activities and Bronx Zoo exclusives that will excite children to discover the natural world.

In addition to the more than 11,000 animals guests will encounter while exploring the zoo’s 265 acres, Daniel Tiger’s Neighborhood at the Bronx Zoo offers a combination of fan-favorite activities and Bronx Zoo exclusives that will excite children to discover the natural world.

 

 

 

 

 

Posted on by Brooke Wehrle

 

Fred Rogers Productions has kicked off an Education Impact Advisory program. The new initiative is composed of education professionals and practitioners who will provide real-time insights into early childhood learning contexts, offer feedback on content and resources, and co-create new educational engagement activities aligned with Fred Rogers Productions’ mission. The 15-member cohort will interact with the teams behind the organization’s award-winning series, including Daniel Tiger’s Neighborhood, Donkey Hodie, and Alma’s Way, to help ensure the company’s content continues to meaningfully connect with and support children, caregivers, and educators everywhere now and well into the future. The advisors will serve through July 2027.

“The Education Impact Advisory brings together a group of passionate educators from diverse backgrounds to help us shape our resources and experiences that reach children and families across the country,” said Mallory Mbalia, director of learning and education at Fred Rogers Productions. “The Advisory members will collaborate closely with Fred Rogers Productions’ education, production, and engagement teams to share their insights on whole child development, learning, and the needs of young audiences.”
The Advisory members include professional teachers and principals, curriculum experts, early childhood development specialists, librarians, and childcare providers, among others.

Education Impact Advisory participants will:
•Take a deep dive into the company’s series and educational frameworks
•Share real-time insight from their own professional experiences
•Co-create new activities and resources inspired by the company’s content
•Serve as ambassadors for Fred Rogers Productions’ content in their respective communities

The new Education Impact Advisory will help create new educational resources and pilot new education-focused initiatives from Fred Rogers Productions.

 

 

 

 

 

 

 

 

Posted on by Brooke Wehrle

Tell us a little bit about how you work with the FRP team.

I am the gatekeeper for all creative submissions at Fred Rogers Productions. If you have a show to pitch, I’m your first contact. I take pitches, scout for ideas and talent, review materials, and guide concepts through development, working with writers, graphic artists, and educational consultants. It’s so fantastic when you discover that special project.

What’s your favorite project that you’ve worked on here?

The Writers’ Neighborhood fellowship program. When I joined the company, our chief creative officer, Ellen Doherty, shared her dream of a fellowship to help emerging writers find their footing, build their brands, and connect with others. I feel lucky to have helped shape it from the start, diving into the research. With Brandea Turner as program director, the fellowship accelerated, and our fellows have thrived—a success that continues to inspire me.

What is your favorite PBS show, past or present?

Not many may know/remember it, but one of my favorites was High Feather. It was a live-action program (only 10 episodes) produced by the New York City Education Department, set at a NY state sleepaway camp, featuring diverse kids learning about health, fitness, social interaction, and more. It reminded me a lot of my beloved grammar school and was definitely in the back of my mind when I started working at age 14 at summer camps.

What do you like to do when you’re not working?

I love wandering the streets of New York City, hunting for treasures at flea markets and vintage shops—a passion I inherited from my parents. My dad collected vintage telephones and quirky finds, while my mom adored old kitchenware and paintings. I’m also obsessed with Japanese and Korean stationery products, especially notebooks, so I’m always on the lookout for new shops to explore. 

 

 

 

 

 

 

Posted on by Brooke Wehrle

Tell us a little bit about how you work with the FRP team.

When developing a new show, I am often asked to write a curriculum to help the team understand the educational components that could come into play in the series. I then review outlines and drafts of the scripts in order to ensure that the message being portrayed to children comes at the most impactful moment and is clear enough for young children to understand. Lastly, I show preschoolers the programs to find out what they think! Children always tell me the truth and have fantastic ideas for how to make a character better or a scene funnier. Their feedback is always pure gold!

Do you have a favorite project or episode you’ve worked on?

This is a hard choice, but one of my favorite episodes was the Donkey Hodie episode called “Duck Duck’s Broken Bookcase.” In this episode, Duck Duck learns that girls can do everything boys can do and challenges a stereotypical message that was portrayed in an old book. We pulled in media literacy consultants to help with this episode as well because teaching girls and boys that they are capable of anything can really change the trajectory of a child’s life.

What’s something you wish parents and caregivers knew about our series?

Parents should know that the FRP team takes their work incredibly seriously. Every single word that a character says has multiple people considering if it is the right one to use in the scene in order to benefit their children. We care if every word, and every image, and every voice intonation is clear, accurate, articulate, educational, and funny!

What was your favorite TV show when you were growing up?

I was a TV junkie and loved a lot of different shows for different reasons. Sesame Street was my first—Ernie, Super Grover, The Count—who doesn’t love them? It also didn’t hurt that they had a hilarious baby monster named Natascha that I of course adored. But I also watched a lot of Bugs Bunny, and Foghorn Leghorn always made my mom laugh. When he came on, my sisters and I would call out, “The chicken is on TV!” My mom would come running and watch that segment with us. That was truly special.

What do you like to do when you’re not working?

When I was in third grade, my grandmother taught me how to knit. More recently, I used YouTube to relearn how to knit and am in the process of knitting myself a sweater. I also have two kids and love going to watch their soccer and lacrosse games. I used to coach lacrosse and up until last year, I played on an adult lacrosse team as well.

 

 

 

 

 

 

 

Posted on by Brooke Wehrle

Tell us a little bit about yourself.

I founded the Black Cowboy Coalition in 2021 after I discovered there were not many stories about the Black cowboy and agricultural community. I started sharing my own experiences and stories from my grandfather. That evolved into building a directory of Black cowboys located all over the country and creating an outlet to tell their stories that weren’t otherwise being told.

Tell us about how you worked with FRP on the “Cowboy Howard” episode.

I assisted as a script advisor, helping ensure the story accurately reflected both past and present Black cowboy history. It was exciting to be involved in important details, from using accurate language and historical references to selecting Mr. Reeves from several similar animated characters. We added thoughtful touches to his character, the horse, Cowboy Howard’s attire, and many other elements throughout the story. Being part of this episode became a core memory for me, and I am deeply grateful for the opportunity. 

What do you think is special about this episode?

This episode is so relatable because the production team used real information. The Alma’s Way team truly tried to understand and represent the culture. They really took the time to write a story that could relate to the community and relate to everyday boys and girls that are aspiring to be cowboys.

What was your favorite TV show when you were growing up?

Growing up, we didn’t have cable, the internet, or all the choices children have today. So PBS was my go-to station, where I watched everything from Sesame Street to Ghostwriter, which was my absolute favorite (I can still remember the theme song!). I loved how the children solved mysteries and crimes with the help of a very special ghost, and I thought it was the coolest show ever. It inspired me to start writing at a young age, and I was truly devastated when the show was canceled.

What do you like to do when you’re not working?

When I’m not working, I enjoy exploring the great outdoors with my children. It’s always fun when we take our miniature pony (Strawberry Shortcake) along for the ride. She happily jumps into our pick-up truck, sticks her head out the window, and feels the breeze as we drive along quiet country roads. We absolutely love spontaneous, fun-filled adventures!

 

 

 

 

 

 

 

Posted on by Brooke Wehrle

Tell us a little bit about yourself and what led you to Fred Rogers Productions.

I’m a Pittsburgh native who dreamed of working in TV since high school. After majoring in video production at Ohio University, I headed to Los Angeles and spent over 15 years working in the entertainment industry. When the chance to join FRP came along, I was thrilled to come home. I also help lead our Accessibility Employee Resource Group, which is something I’m really passionate about. 

What’s your favorite project that you’ve worked on here?

My favorite project has been partnering with the wonderful team at the Described and Captioned Media Program (DCMP) to create American Sign Language (ASL) videos. I’m thrilled that this work helps make our series accessible to more people and introduces kids to the beautiful language of ASL. 

What is your favorite PBS show, past or present?

Daniel Tiger’s Neighborhood will always hold a special place in my heart. When we lived in Los Angeles, my daughter and I watched it all the time. It reminded me of the wonderful lessons Mister Rogers taught us. I especially loved the live-action interstitials. They gave me a glimpse of Pittsburgh, my hometown, and made me feel connected even while living across the country. 

What do you like to do when you’re not working?

I love spending time with my husband and our two daughters. You’ll find us hunting for treasures at local thrift stores, riding bikes, or roller skating together. And when the weather is cold there’s nothing better than cuddling up on the couch for a good movie or TV show.