The Fred Rogers Company Rebrands to Fred Rogers Productions

Trailblazing Children’s Entertainment Company Introduces New Name; Positions Itself for Continued Strategic Growth

Pittsburgh, PA, May 7, 2018 – It’s a beautiful new day in the Neighborhood! The Fred Rogers Company, the celebrated children’s entertainment company founded by children’s TV pioneer Fred Rogers nearly five decades ago and now home to multiple award-winning series loved by children and families around the world, has rebranded to Fred Rogers Productions. The change is designed to better reflect the company’s expanding catalog of programs, which today encompasses top-rated multiplatform PBS KIDS series such as Daniel Tiger’s Neighborhood, Peg + Cat, and Odd Squad as well as popular apps, games, and more. Along with the new name is a refreshed logo featuring an image of Daniel Tiger to more clearly connect the company with its signature property. The rebrand was done in partnership with The Possibility Shop and SJI Associates.

“The name change helps position us for continued growth in all areas of children’s entertainment production, while reflecting the company’s deep roots in social-emotional learning and our iconic namesake,” said Paul Siefken, President and CEO of Fred Rogers Productions. “We remain committed to inspiring a lifetime of learning in children and to earning the trust of their parents and caregivers every day.”  

One of the most trusted names in children’s media, the company has a sterling reputation as a producer of children’s educational and entertaining media. Beginning with Daniel Tiger’s Neighborhood, its first original series since the iconic Mister Rogers’ Neighborhood, which revolutionized television as an early learning tool, the company’s mission continues to be reaching young children, families and educators in innovative, effective ways by harnessing the power of media. Building on its 50-year history of success with exceptional programming for every platform, the company and its programs have earned numerous prestigious awards and honors, including 23 Daytime Emmys, multiple Parents’ Choice Gold Awards, a host of Common Sense Media Awards, and, most recently, an Institutional Peabody Award, among other accolades.

In March 2018 alone, the company’s programs reached more than 7 million kids ages 2-8 and garnered more than 50 million views through streaming video. Daniel Tiger’s Neighborhood, a top PBS KIDS show among preschoolers and moms, accounts for nearly 500 million video streams per year, and its mobile apps have been downloaded more than 2 million times.

Stats for the company’s other hit shows are also impressive: Peg + Cat, the animated math and problem-solving series, racks up an average of 145 million video streams per year*; and Odd Squad, the live-action problem-solving PBS KIDS series, averages over 27 million streams digitally** per month.

Source: * Google Analytics 01/14 – 12/17, **Google Analytics 01/15 – 03/18

About Fred Rogers Productions
Fred Rogers Productions was founded by Fred Rogers in 1971 as the non-profit producer of Mister Rogers’ Neighborhood for PBS. In the years that followed, it not only created hundreds of episodes of this much-loved program, but also extended Fred’s values and approach to other efforts in promoting children’s social, emotional and behavioral health while supporting parents, caregivers, teachers and other professionals in their work with children. Fred Rogers Productions continues to build on Fred’s legacy in innovative ways through a wide variety of media and engaging new generations of children and families with his timeless wisdom. The company’s highly-rated, award-winning children’s series include Daniel Tiger’s Neighborhood, Peg + Cat, Odd Squad, and Through the Woods. For more information, visit or follow us on Twitter and Facebook.

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Alison Grand                                                                      Laura Liebeck
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