Daniel Tiger's Neighborhood Toys Exclusively at Toys-R-Us

By popular demand from “neighbors” of all ages, PBS KIDS ratings-winner Daniel Tiger’s Neighborhood will captivate children’s imaginations in every Toys“R”Us® neighborhood across the U.S.  As part of its new agreement with brand owner, The Fred Rogers Company, and licensing agency, Out of the Blue Enterprises, the nation’s largest dedicated toy retailer unveiled an extensive – and grr-rific! – selection of plush, playsets and collectible figures featuring the star of the animated TV series, Daniel Tiger, and his friends, Katerina Kittycat, Miss Elaina, Prince Wednesday and O the Owl, from JAKKS Pacific, the North American Master Toy Licensee for the popular property.  

“Ever since the show’s premiere, we’ve been inundated with requests from parents and grandparents throughout the country for Daniel Tiger’s Neighborhood toys and products for their pre-schoolers,” said Samantha Freeman, Co-Founder and President of Out of the Blue, the lead production partner for the property.  “We are thrilled to be working with Toys“R”Us, the leading dedicated toy retailer in the country and the perfect partner for this program.  Toys“R”Us provides a high-profile platform for the property, so fans of the series will be able to find an irresistible range of high-quality Daniel Tiger’s Neighborhood plush and playsets and extend the lessons, songs and stories from the show into their own play.”

“We are excited to partner with The Fred Rogers Company and Out of the Blue Enterprises to be the first retailer to bring Daniel Tiger’s Neighborhood to store shelves,” said Jamie Uitdenhowen, Vice President, General Merchandising Manager, Learning and Seasonal, Toys“R”Us, U.S.  “It’s no surprise to us that this show is a big hit among families, especially parents who grew up with Mister Rogers’ Neighborhood.  We look forward to inviting our customers into Daniel Tiger’s Neighborhood this fall!”

Based on the series’ standout performance and high demand from fans, the Daniel Tiger’s Neighborhood toy launch, originally planned for spring 2014, has been fast-tracked for this fall.

The highly-anticipated new toy line for children ages 2-4 includes an adorable Daniel Tiger Feature Plush sporting his signature red cardigan sweater and matching red sneakers as well as one of Katerina Kittycat in her lovely green dress and bow. Among the additional new offerings are:

7” Mini Plush Assortment featuring Daniel Tiger and his friends
Two-Pack Sets of 2.75” Collectible Figures of the key characters
Collectible Figures Gift Pack featuring all five featured characters
Neighborhood Trolley with Daniel Tiger figure
All-in-One Playset with Daniel Tiger and Prince Wednesday figures
Daniel’s Imagination Bungalow Playset with Daniel Tiger Figure
3-in-1 Imagination Treehouse Playset with Daniel Tiger, Katerina Kittycat and O the Owl figures

In addition to the initial toy offerings from JAKKS, other new Daniel Tiger’s Neighborhood merchandise includes games and puzzles from University Games, books from Simon & Schuster Children’s Publishing imprint Simon Spotlight and personalized t-shirts available on Toysrus.com and at Toys“R”Us Times Square through partner Ty’s Toy Box. 

Daniel Tiger’s Neighborhood has been a smash hit with young viewers and their families since its Labor Day 2012 launch on PBS KIDS.  Over the past six months, the series has consistently been among the top 10 programs across all networks for kids ages 2-5 and moms (ladies of the household) 18-49 with children under age 3, according to Nielsen Npower national program ratings.*

Inspired by the iconic, award-winning Mister Rogers’ Neighborhood, PBS’ longest-running children’s series, Daniel Tiger’s Neighborhood stars 4-year-old Daniel Tiger, son of the original program’s Daniel Striped Tiger, who invites pre-schoolers into the colorful Neighborhood of Make-Believe.  As they closely follow and share Daniel’s everyday adventures, viewers learn fun and practical strategies and skills necessary for growing and learning.  The theme of each episode is reinforced by simple and catchy musical strategies that preschoolers and parents keep on singing and using in their daily lives. 

Daniel Tiger’s Neighborhood has recently been recognized with a 2013 Kidscreen Award for “Best Animated Series” and a 2013 Silver Honor Award in the Television category from the Parents’ Choice Foundation. 

The popular animated series was created by some of today’s top innovators of quality children’s media.  Series creator Angela C. Santomero, Co-Founder of Out of the Blue Enterprises, is Co-Executive Producer, along with Kevin Morrison of The Fred Rogers Company and Vince Commisso of the award-winning animation studio 9 Story Entertainment.

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