9 Story Brands and Fred Rogers Productions are pleased to announce a licensing partnership with new children’s outdoor company carter joey™ for the beloved children’s series, Daniel Tiger’s Neighborhood. Rights granted include children’s outdoor backpacks, patch packs, and adventure blankets within the U.S. and Canada. The first carter joey™ x Daniel Tiger products will launch later this year and will include a Sling Pack backpack and a patch pack that correlates with episodes of Daniel Tiger’s Neighborhood.
“We are thrilled to partner with carter joey™, an exciting new startup on a mission to inspire families to be intentional with their time and be active, not busy.” said Kyra Halperin, Co-VP of Consumer Products for 9 Story. “carter joey™ will help families play-out the learning themes of the series in their own backyards and bring the important themes to life off-screen.”
"We are delighted to have the honor of partnering with such a well-established and wholesome brand like Daniel Tiger," said carter joey™ Co-Founder, Damon Claus. "There is great synergy between how Daniel Tiger's Neighborhood teaches children valuable life lessons and how carter joey™ encourages the same audience to be adventurous in their approach to learning."
"We are excited to work with a fellow like-minded, Pittsburgh-based brand to bring Daniel Tiger to children and families in a new way," said Matt Shiels, vice president of Business and Legal Affairs at Fred Rogers Productions. "Daniel and his friends model fun and adventure outdoors, and carter joey™ is a natural partner to bring that element to life."
After premiering in 2012, Daniel Tiger’s Neighborhood is now in its sixth season on PBS KIDS. The series is co-produced by Fred Rogers Productions and 9 Story Media Group and animated by 9 Story’s award-winning animation studio, Brown Bag Films. 9 Story Brands holds worldwide licensing rights. The property has 50 licensees on board including Jakks Pacific (toys), Simon & Schuster (publishing), Crayola (coloring), Isaac Morris (apparel), Tonies (audio toy), Waloo Products (sporting goods), and more.