Fred Rogers Productions has named Brand Central as the licensing agency to represent the new animated preschool series, Alma’s Way. The series is created by actor and writer Sonia Manzano, who positively impacted the lives of generations as “Maria” on Sesame Street. Alma's Way gives children ages 4-6 the power to find their own answers to their problems, express what they think and feel, and recognize and respect the unique perspective of others.
The series follows six-year-old Alma Rivera, a confident Puerto Rican girl who lives in the Bronx with her parents and younger brother, Junior, as well as a diverse group of close-knit and loving friends, family, and community members. In each episode, Alma speaks directly to young viewers, sharing her observations and feelings, working through challenges, and offering them a window into her everyday life. As Alma figures out how to best navigate her dilemmas, she takes viewers along with her, helping to empower them to form their ideas and value their decisions.