In his role as president and CEO, Paul Siefken ensures that Fred Rogers Productions (FRP) presents the very best in educational children’s media on broadcast and digital platforms—and beyond. Under his direction, the company has experienced tremendous growth, earning a national reputation for both innovation and storytelling. Paul has assembled a world-class, mission-driven leadership team that is committed to building on Fred Rogers’ legacy by introducing new productions and expanding the reach of their impact by collaborating with like-minded partners in both production and distribution.

He has also spearheaded major engagement initiatives for FRP’s award-winning series, which include Daniel Tiger’s Neighborhood, Peg + Cat, Odd Squad, Donkey Hodie, and Alma’s Way. These efforts have taken the series into communities around the country, working with public television stations, museums, science centers, libraries, volunteer organizations, and early childhood groups to provide meaningful content that supports the aims and priorities of the respective institutions.

Before joining Fred Rogers Productions in 2013, Paul spent nearly ten years at PBS, most recently as director of children’s programming, where he managed the development of numerous PBS KIDS series, including The Cat in the Hat Knows a Lot About That, Sid the Science Kid, WordGirl, Wild Kratts, Fetch! With Ruff Ruffman, and Daniel Tiger’s Neighborhood. Prior to that, he managed sponsored promotions and media relations and produced interactive content for Cartoon Network. Before entering children’s media, Paul worked as a high school English teacher in both Georgia and North Carolina. He holds a bachelor’s degree in English from Duke University.