As vice president of licensing, Katie Huber develops and executes comprehensive brand licensing strategies and location-based entertainment activations that align with Fred Rogers Productions’ mission and core values. Katie’s professional career entails over 20 years of experience leading strategic initiatives to drive brand growth through collaboration, partnerships, product activation, and business analytics, demonstrating a proven track record of innovation across diverse and complex businesses. Before joining Fred Rogers Productions, she held key roles at Palace Entertainment, The Walt Disney Company, and Gap, where she managed product portfolios across multiple brand properties.

Katie loves helping people and teams achieve their goals and brings a “Jane of all trades” approach to her work. She holds a bachelor’s degree in political science from the University of Arizona and is a dog lover and kid at heart.