City Park Clean-Up a Part of "Daniel Tiger's Neighborhood"

Volunteers from Pittsburgh’s Center of Life held a clean-up day at Lewis Park in Pittsburgh's Hazelwood section and children nationwide will be able to see the organization’s community efforts as The Fred Rogers Company taped the event for one of the short live-action segments on its hit PBS preschool series Daniel Tiger’s Neighborhood.

The television segment featured one of the show’s “Sweater Kids,” Brayden Sims, who helped out with the clean-up while learning the importance of taking care of one’s neighborhood.  In the new season premiering Aug. 18, Sweater Kids like Brayden will appear (wearing red sweaters) at the end of each episode of Daniel Tiger’s Neighborhood, exploring their Pittsburgh neighborhoods and interacting with neighbors in the same way that Fred Rogers did on the original Mister Rogers’ Neighborhood.

“We’re very happy to showcase the great work that Center of Life does in the community,” said Bill Isler, president of The Fred Rogers Company.  “A big part of our educational mission is to encourage and model for kids what it means to be a good neighbor.”

“Our volunteers are committed to creating greater opportunities for education, employment and homeownership in Hazelwood,” said Tim Smith, executive director of Center of Life.  “Having a beautiful space for children and their families to play supports all of those goals.”

Activities for the day will include washing down playground equipment, picking up trash and recyclables, planting flowers and even planting a new tree. The day’s events will be featured in an episode of Daniel Tiger’s Neighborhood to premiere this fall that specifically addresses the value of neighbors and neighborhoods for children.

Daniel Tiger’s Neighborhood is the first original TV series from The Fred Rogers Company since Mister Rogers’ Neighborhood.  The second season will feature 25 new episodes with a host of charming stories and catchy musical strategies that have become the show’s signature and helped it earn high marks among parents and preschoolers alike.

Each episode showcases two engaging stories starring 4-year-old Daniel Tiger and his best friends, who invite viewers to come with them on fun adventures and explore the colorful Neighborhood of Make-Believe and experience the emotional ups and downs of being preschoolers. The innovative use of irresistible musical strategies reinforces the unique theme of every show, so that preschoolers and parents will want to sing along and incorporate them into their daily lives.

The animated TV series has garnered a host of prestigious awards, including most recently a 2014 Parent’s Choice Silver Award and 2014 Prix Jeunesse International Selection. The program, which airs daily on PBS KIDS, was the #1 children’s series among all kids’ TV competition in March 2014 for moms.* In addition, Daniel Tiger’s Neighborhood has averaged more than 37 million video streams per month across all PBS KIDS platforms in 2014, making it the top streaming show on PBS KIDS.**


About Center of Life

Since 2001Center of Life has been instrumental in bringing numerous resources to the Hazelwood community that create greater opportunities for education, employment and homeownership. Through COL, partnerships have developed between community stakeholders such as public schools, universities, businesses and non-profit organizations. COL provides programming in areas such as financial literacy, music & arts, education, athletics and after-school activities. In addition to the programs and services they offer Center of life has won national and international recognition through their music and arts programs. In 2012 the COL Jazz band took 1st place at the Next Generation Monterey Jazz Festival and 2st place in 2011. As a result of these successes the Council of the city of Pittsburgh named the 12th day of April COL Jazz Band day.

About The Fred Rogers Company

The company was founded by Fred Rogers in 1971 as the non-profit producer of Mister Rogers’ Neighborhood for PBS. In the years that followed, it not only created hundreds of episodes of this much-loved program, but also extended Fred’s values and approach to other efforts in promoting children’s social, emotional and behavioral health and supporting parents, caregivers, teachers and other professionals in their work with children. The Fred Rogers Company continues to build on Fred’s legacy in innovative ways through a wide variety of media, and engaging new generations of children and families with his timeless wisdom.  The company’s highly-rated children’s TV series include Daniel Tiger’s Neighborhood and Peg + Cat. For more information, visit us at


*Source: NTI NPower, Live+ 7 AA% Ladies of the Household with Kids under 3 years old, PBS Monthly Kid Ranker for January, February and March 2014.

**Source: Google Analytics January, February and March 2014.

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