Our Director of Special Projects Cathy Droz presented at the annual Public Broadcasters International (PBI) Conference in Kyoto, Japan last month.
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Thousands visit Neighborhood of
Make-Believe Set
More than 5,000 fans of Mister Rogers' Neighborhood lined up out the door and down the street from WQED in Pittsburgh to see the famous set.
Grad Students Study Brand Value of Mister Rogers' Neighborhood
What is the brand equity of Mister Rogers’ Neighborhood? What values come into play as parents choose from among the options in children’s media? These are the questions that a team of University of Pittsburgh graduate students investigated over the Fall 2009 semester.
Read a portion of Fred Rogers' response to George.